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This example shows how to do things in the right order. Unless you have beautiful product images on your website, it ca n’t be effective. People think you should invest money on your website first. Product photography makes a huge difference. The images have to match the quality of the product. The photos of her products are what sell them. She took photos of her work from the beginning. Someone comes to her house once a week to take photos of her work. If you allow it to be, brand photography can be very easy. What ‘s in your archives is the most powerful tool you have. The best websites focus more on their old content than on their new content. You will be able to reuse that post over and over again because the questions are the same almost every time. If you have the answer to a client question, you should write a post about it. Do n’t assume that people can get their answers elsewhere and use that as an excuse to not create content Put your voice on the answers. You want to help your potential client by giving them the answer they are looking for. She looks at her data to see what questions are leading people to her website. How high should I wear my wedding dress ? What leg do you wear on your wedding day ? To demonstrate that she can actually deliver the information that the readers need.Īll of her frequently asked questions are the basis of the posts she creates. The Garter Girl ‘s foundation is the blog. Which one gets better results ?Ĭontent creators create content that helps solve the problems of their audience before they even know they have a problem.
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She does n’t have to consume her time weekly or monthly because of this.
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It takes 20 minutes to an hour to schedule those pins. She has a strategy that helps her not waste time. She hired someone to sit and pin for ten minutes at the beginning of the day. It was a game-changing event for Julianne.
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You can get the Simple Pin Planner for free when you sign up for the Wednesday email. She is telling her story on her own terms. She brings a lot of experience to the table. There is a line between e- commerce and handmade products. She has seen the ebb and flow of the wedding industry online. Since 2008 she has been designing and creating heirloom garters. I have a guest on the show today, Julianne of The Garter Girl. If you make a purchase through the links in this post, I will receive a small commission at no extra cost to you. Wedding clients do n’t repeat, so you have to capture them at the right time. Reading: Pinterest Marketing for Wedding Professionals: Crafting A Strategy